What does team branding have to do with team uniforms?

A team's brand is significant – not just for them (concerning brand recognition), but to their supporters. Sports culture in Australia, and the world, is massive – millions of fans supporting teams of all sizes across the globe. Players make the game; supporters make the sport.

Why is a team's brand so important? Besides the apparent brand recognition to the public, a team's brand is their entire identity – those who support them develop a personal connection even though the potential of knowing them personally is low.

Supporting a sports team is part of the culture – you watch them from afar, support them with merch and attend games; it brings people together for one purpose. The biggest sports popular amongst the Australian population are Australian Football (AFL), Cricket, Basketball, and Soccer. Some would like to purchase merchandise to wear and contribute towards supporting the team. For example, even though the NBA is in America, those around the world support it and are excited about each season. Some even purchase merchandise, like basketball uniforms Australia sells these uniforms, which include NBA jerseys, shorts, and jackets, for merchandise purposes. This allows supporters to rock their team whenever they want!

Moving towards branding for teams in a local sense. In Australia, there are many levels to sports – A Grade, B Grade, Social Teams, and School Champs etc. Many teams compete at each level, and you want to stand out from the crowd. Having uniforms that represent your team and brand is essential for team belongingness. Unity with the brand and with each other no matter the sport - whether it be for custom cricket uniforms, AFL uniforms or basketball uniforms Perth, Adelaide, Brisbane, Sydney, Melbourne etc have Australian teams competing against one another every week. If your brand is not recognised amongst the competition, it may get lost in the crowd.

Let Sports Centre help you create the perfect team uniform that highlights important aspects of your brand, values, and objectives. With our in-house graphic designers' help, we will surely provide mock designs that speak to you in all aspects of your branding.

Speak to one of Sports Centre's consultants today about your team uniforms.