What does team branding have to do with team uniforms?
A team's brand is significant – not just for them (concerning brand recognition), but to their supporters. Sports culture in Australia, and the world, is massive – millions of fans supporting teams of all sizes across the globe. Players make the game; supporters make the sport. Why is a team's brand so important? Besides the apparent brand recognition to the public, a team's brand is their entire identity – those who support them develop a personal connection even though the potential of knowing them personally is low. Supporting a sports team is part of the culture – you watch them from afar, support them with merch and attend games; it brings people together for one purpose. The biggest sports popular amongst the Australian population are Australian Football (AFL), Cricket, Basketball, and Soccer. Some would like to purchase merchandise to wear and contribute towards supporting the team. For example, even though the NBA is in America, those around the world support it...